Joe Sugarman is one of the best known copywriters of all time. He is the author of Advertising Secrets of the Written Word and Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. Since Joe is my neighbor, we recorded his interview live in my studio here on Maui. Listen to what this copywriting expert, Joe Sugarman has to say about writing copy that sells.


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Artist/Composer: Bob Sommers
Keywords: Joe Sugarman; Advertising; Writing; Marketing; Selling; Influence; Persuade

Creative Commons license: Attribution-NonCommercial-NoDerivs

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